Privacy Policy

Effective Date August 20, 2021

In this Privacy Notice ("Notice"), The Cruiser Cult LLC dba Cruiser Cult (“CC”), (also referred to as " "we," "us," or "our") describes the types of personal information we may collect from you in connection with your interaction with us, including when you visit our stores, websites, mobile application, online services or otherwise interact with us (the "Services") that display this notice. These Services include services available through our stores, website, social media pages, mobile applications or other online products, services, content we offer.



We collect personal information from you when you use our Services and interact with us. The information we may collect includes: your name, information about your vehicle, country of residence, date of birth, address, phone number, account number, job title, company, email address, your marketing and communications preferences, and other information you choose to provide us, including when you register with our Services. We may also collect information relating to:


We collect information automatically when you interact with our Services online or via a mobile application. For example, we may use cookies, web beacons, and other similar technologies to collect information about you as you use our Services. Examples of this type of information include the dates and times of your use of the Services, your IP (Internet Protocol) address, your browser type, your operating system, device identifiers, and the webpages or content to or from which you navigate.

Third parties may use cookies or similar technologies on our Services. For example, these technologies may be used to provide content, advertisements, and other services. We do not control third parties who may use these technologies to collect personal information about you, including information about your online activities over time and across different web sites when you use our Services.


We also collect information about you from third parties, such as marketing agencies and analytics and information providers. We may combine information we collect about you with information from third parties.


We use the information we gather to provide services to you and to respond to your inquiries. This includes:

We may also process your personal information to fulfill the purposes for which you provide it, or with your consent.


We may disclose the information we gather with our affiliates and third parties. For example, we may share information with:

We may also disclose data to fulfill the purposes for which you provide it, or with your consent.


As of the Effective Date above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we do not respond to such signals or to other mechanisms that provide the ability to exercise choice regarding the collection of personally identifiable information regarding your online activities over time and across third-party web sites or online services.

You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited. You may control how your browser accepts cookies; please see our cookie policy for more information.


We may implement administrative, physical and technical safeguards designed to protect your personal information. Still, we cannot guarantee the security or confidentiality of information you transmit to us or receive from us.


If you are a California resident, see below for more information about our privacy practices and your rights under California law.


We take your privacy concerns seriously. If you have any questions about this Privacy Notice or if you believe that we have not complied with this Privacy Notice with respect to your personal information, you may write to


We reserve the right to modify this Notice from time to time and we will notify you of changes to this Notice by revising this notice and updating the Effective Date above. If we make any material changes to this Notice we will notify you by posting a notice on our website.


If you are a California resident, the following provisions apply to our processing of information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“California Personal Information”). For such residents, the provisions of this California Privacy Rights Notice prevail over any conflicting provisions of the Genuine Parts Company Online Privacy Notice.


We may have collected the following categories of California Personal Information within the last 12 months about you.

  1. Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
  2. Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to their name, signature, address, telephone number, credit card number, debit card number, or any other financial information.
  3. Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  4. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application or advertisement.
  5. Geolocation data.
  6. Inferences drawn from any of the information identified in this subdivision to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Within the last 12 months we have not shared California Personal Information in a manner that could be considered a “sale” under the California Consumer Privacy Act identified in the above categories (A)-(I).

Within the last 12 months, we may have disclosed California Personal Information identified in the above categories (A)-(I) for our business purposes. 

For each of these categories, we obtain California Personal Information from a variety of sources. These sources include: yourself, with respect to both online and offline interactions you may have with us or our service providers; other entities with whom you transact business; others with whom you maintain relationships who may deal with us on your behalf; the devices you use to access our websites, mobile applications, and online services; credit bureaus; identify verification and fraud prevention services; marketing and analytics providers; public databases; social media platforms; and others consistent with this Notice. 

We do not disclose personal information of individuals we know to be under the age of 16 to business or third parties for monetary or other valuable consideration which could be considered a “sale” under California law, without affirmative authorization.


We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, or for purposes compatible with the context in which the California Personal Information was collected.


If you are a California resident, you have certain rights related to your California Personal Information. Including:

You may exercise these rights by:

As required under applicable law, please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide additional personal information as necessary to verify your identity in response to exercising requests of the above type. We may limit our response to your exercise of the above rights as permitted under applicable law.

Subject to applicable law, we may not discriminate against you because of your exercise of any of the above rights, or any other rights under the California Consumer Privacy Act, including by:

Under California law, you may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. As permitted by law, we may require you to verify your own identity in response to a request even if you choose to use an agent. We may deny a request by an agent if they fail to submit proof that they act on your behalf.


If you use assistive technology and the format of this Privacy Notice interferes with your ability to access information, please contact us by email at . To enable us to respond in a manner most helpful to you, please indicate the preferred format in which to receive the material and your contact information.